Kairos (Greek for opportunity) - Try and convince your audience the issue is so important that they must act NOW!
Research - Using reliable research can help your argument be convincing.
Ethos (Greek for "character") - If people believe and trust in you, you're more likely to persuade them.
Pathos (Greek for "suffering" or "experience") - Getting people to feel happy, sad, or angry can help your argument.
Big Names - Important people or experts can make your argument seem more convincing.
Logos (Greek for "word") - Facts, numbers, and information can be very convincing!